Scene: The cleaning products aisle of the grocery store.
Characters: 4-year old J who rarely accompanies 40-something mum to grocery store.
Jack wanders the aisle absently but face suddenly lights up when spies a familiar bottle...
J: "Look mummy, this promises to remove rust and limescale".
Mummy: confused look, mouth drops open
J carries on down the aisle, face lights up again when spots a familiar pink box...
J: "Look mummy, this will leave our washing crystal white".
Morale of the story - reduce number of hours of BBC viewed by 4-year old or pre-register him in marketing program of local university.